Melissa Ben-Ishay: A Sweet Take After a Sour Year

When I was a fashion editor at a big magazine a lot of companies sent me gifts. Sometimes I would get clothes and sometimes I would get accessories. It was fun, don’t get me wrong, but too often the size was off, the color wasn’t something I’d ever wear, or I just simply didn’t like it. But then I started receiving these white pizza-style boxes filled with tiny bite-sized cupcakes. They were from a new company that everyone in New York was buzzing about: Baked by Melissa.

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